Miss America, 1924. Ruth Malcomson won the title at age 18 .
Miss America, 1924. Ruth Malcomson won the title at age 18 after winning Miss Philadelphia in 1923. Back then, the beauty pageant was called “The Atlantic City Pageant” and the winner was named “The Golden Mermaid.”
Shortly after her win, Malcomson provided her 10 rules of beauty:
1. Rise early.
2. Eat a hearty breakfast.
3. Exercise.
4. No alcohol.
5. Smoking is detrimental.
6. Get outdoors.
7. Eat a light lunch.
8. Eat a satisfying dinner.
9. Early to bed.
10. Sleep.
No real surprises in her answer, but I thought it was interesting that she knew smoking was bad at a time when many doctors were enthusiastic smokers. A poster from 1930 even shows a doctor in a white coat with a pack of Lucky Strike, claiming that “20,679 physicians say Luckies are less irritating.”
As for her hair—it was intentionally unkempt as that was one of the styles that was popular during the 1920s. The pageants also took place in Atlantic City by the beach, so the humidity, wind, and salt water could have also played a role in making her curly hair stand out more.

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